tv total x o2
for the very first time in television history
the infamous screaming announcer of tv total
was hijacked by o2 as part of a multimedia stunt
and used as a new form of advertising space
to announce their free gigabyte update.
creative direction / consulting / production / in corporation with seven.one and serviceplan
schlag den star x lufthansa
all it takes is a yes.
with the same mindset we transformed
lufthansa’s campaign not only into a game
for the episode’s contestants, but also
into a price for 2 spontaneous audience
members. all it took for them was a yes.
creative direction / consulting / production / in corporation with mindshare