banijay media brand identity

when it comes to entertainment in the last 30 years there’s one ration to rule them all: 16:9. but excuse us, it’s 2025. the devices got way smaller and the numbers were reversed for other forms of media. so banijay, germany’s biggest independent content production house and cradle of modern german comedy has
to evolve and adapt as well. that also involves the identity of the very own branded entertainment and marketing agency “bmg”.